What is Social Media Management Software?

Social media management software (SMMS) helps a organization to interact with its customers and followers in social media across various communication websites. The application is utilized to track inbound and outbound social chatter, monitor social marketing initiatives, and evaluate the efficacy of a social media presence.

Basic social media management software helps a company to link multiple social media accounts, and follow and analyze social chatter from a single dashboard. Web-based SMMS applications help in real-time and automated posting to several channels and you can send the same content to Facebook, Twitter, and LinkedIn with a single click. These apps allow individuals and companies to keep track of social media conversations and understand the interests of their buyers and prospects.

For big organizations, advanced SMMS apps help them to develop social media influence by tracking online interactions for brand sentiment and publicity. These advanced
programs enable social media managers to see the content potential buyers are reading, commenting on, responding to, liking, retweeting etc. They can also link this information with existing marketing and business intelligence solutions to ensure the company follows vertical-specific compliance regulations.

List of Social Media Management Software Companies

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