What is Social Media Management Software?

Social media management software (SMMS) helps a firm to interact with its clients and followers in social media across various communication networks. The software is used to track inbound and outbound conversations, monitor social marketing campaigns, and study the effectiveness of a social media presence.

Simple social media management software helps a company to join multiple social media accounts, and monitor and analyze social chatter from a single dashboard. Web-based SMMS applications enable real-time and automated posting to multiple channels and you can send the same content to Facebook, Twitter, and LinkedIn with a single click. These programs allow users and companies to keep track of social media conversations and understand the interests of their followers and clients.

For big organizations, advanced SMMS platforms allow them to develop social media influence by following online conversations for brand sentiment and awareness. These sophisticated
programs allow social media managers to monitor the content potential clients are clicking on, commenting on, replying to, liking, retweeting etc. They can also connect this information with existing marketing and business intelligence applications to make sure the company meets vertical-specific compliance guidelines.

List of Social Media Management Software Companies

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