What is Social Media Management Software?

Social media management software (SMMS) assists a company to interact with its buyers and followers in social media across various communication channels. The application is used to track inbound and outbound brand mentions, monitor social marketing campaigns, and evaluate the usefulness of a social media presence.

Simple social media management software enables a firm to link multiple social media accounts, and follow and evaluate conversations from a single dashboard. Web-based SMMS applications allow real-time and automated posting to several websites and you can send the same post to Facebook, Twitter, and LinkedIn with one click. These apps allow users and organizations to keep track of social media chatter and know the interests of their users and customers.

For large organizations, advanced SMMS apps help them to expand social media influence by monitoring online interactions for brand sentiment and knowledge. These sophisticated
tools allow social media managers to view the content potential customers are reading, commenting on, responding to, liking, retweeting etc. They can also connect this information with existing marketing and business intelligence programs to make sure the organization adheres to vertical-specific compliance regulations.

List of Social Media Management Software Companies

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