What is Social Media Management Software?

Social media management software (SMMS) helps a company to engage its clients and followers in social media across different communication websites. The application is used to track inbound and outbound conversations, follow social marketing initiatives, and evaluate the efficacy of a social media presence.

Simple social media management software assists a company to link multiple social media accounts, and track and study interactions from a single dashboard. Web-based SMMS programs enable real-time and automated posting to many channels and you can send the same message to Facebook, Twitter, and LinkedIn with one click. These tools allow users and organizations to keep track of social media conversations and understand the preferences of their followers and prospects.

For big organizations, sophisticated SMMS solutions allow them to build social media influence by monitoring online interactions for brand sentiment and publicity. These developed
apps allow social media managers to see the articles potential buyers are reading, commenting on, responding to, liking, retweeting etc. They can also integrate this information with existing marketing and business intelligence programs to ensure the company follows vertical-specific compliance regulations.

List of Social Media Management Software Companies

Product name:
Category:
Smart
Score:
Price:
User
Satisf.
Support:
7.5
by quote
90%
Email
8.3
by quote
100%
Tickets
8.8
by quote
100%
Tickets
8.2
€13
N/A
Training
8.9
$49
100%
Training
8.7
by quote
100%
Tickets
8.4
by quote
94%
Live support

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