What is Social Media Management Software?

Social media management software (SMMS) helps a firm to interact with its clients and users in social media across various communication channels. The program is used to track inbound and outbound conversations, follow social marketing campaigns, and evaluate the efficacy of a social media presence.

Simple social media management software assists a company to link multiple social media accounts, and monitor and study interactions from a single dashboard. Web-based SMMS applications enable real-time and automated posting to many channels and you can send the same content to Facebook, Twitter, and LinkedIn with a single click. These apps allow users and enterprises to follow social media chatter and know the preferences of their buyers and prospects.

For large organizations, sophisticated SMMS apps help them to expand social media influence by tracking online conversations for brand sentiment and awareness. These developed
tools allow social media managers to see the articles potential buyers are reading, commenting on, replying to, liking, retweeting etc. They can also link this data with existing marketing and business intelligence programs to make sure the enterprise adheres to vertical-specific compliance guidelines.

List of Social Media Management Software Companies

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