What is Social Media Management Software?

Social media management software (SMMS) assists a company to engage its customers and followers in social media across various communication channels. The program is utilized to track inbound and outbound conversations, follow social marketing initiatives, and analyze the usefulness of a social media presence.

Basic social media management software helps a organization to link multiple social media accounts, and track and analyze conversations from a single dashboard. Web-based SMMS platforms allow real-time and automated posting to several networks and you can send the same message to Facebook, Twitter, and LinkedIn with one click. These tools allow users and enterprises to monitor social media chatter and learn about the choices of their followers and clients.

For large organizations, highly developed SMMS platforms help them to build social media influence by following online conversations for brand sentiment and knowledge. These sophisticated
programs help social media managers to track the messages potential buyers are clicking on, commenting on, replying to, liking, retweeting etc. They can also connect this data with existing marketing and business intelligence applications to make sure the organization meets vertical-specific compliance guidelines.

List of Social Media Management Software Companies

Product name:
Category:
Smart
Score:
Price:
User
Satisf.
Support:
8.2
€13
N/A
Training
8.2
by quote
100%
Email
8.4
by quote
94%
Email
8.5
by quote
100%
Tickets
9.0
free
99%
Live support

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