Social media management software (SMMS) helps a firm to engage its buyers and users in social media across various communication websites. The software is used to track inbound and outbound conversations, follow social marketing initiatives, and study the usefulness of a social media presence.
Simple social media management software assists a firm to connect multiple social media accounts, and track and analyze conversations from a single dashboard. Web-based SMMS platforms help in real-time and automated posting to several networks and you can send the same post to Facebook, Twitter, and LinkedIn with one click. These tools allow individuals and enterprises to monitor social media conversations and learn about the choices of their users and prospects.
For big companies, advanced SMMS solutions help them to expand social media influence by tracking online interactions for brand sentiment and knowledge. These advanced tools help social media managers to view the messages potential customers are clicking on, commenting on, replying to, liking, retweeting etc. They can also integrate this data with existing marketing and business intelligence solutions to make sure the organization meets vertical-specific compliance guidelines.
Infrastructure plays a big role in a SaaS software. If there is downtime, you would not be able to access the platform. So, you should pay good attention to the software’s infrastructure when considering SaaS providers.
Many companies fail to ask their shortlisted SaaS vendors questions about disaster recovery, service level agreements (SLAs), and security. These are key infrastructure elements that need careful consideration when analyzing a provider.
SaaS is easy to subscribe to. All you need to do is go the website and buy a suitable plan for the required number of users. For this reason, many firms pay attention only to the price of the software and not to infrastructure considerations. They may also think that in-depth evaluation is not needed since it is so easy to get started quickly.
But you need to be equipped for situations as such as the SaaS provider going out of business or their website going down. You need to have contingency measures in place to face these situations to ensure they do not have a harmful effect on your organization. It is easy to subscribe to a SaaS solution, but think about the effect on your business if the program is withdrawn by the vendor.
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Main Functionality – rates the software’s ability to meet its main promise or USP.
Customization - Rates the software’s customization tools that allow the business to match the software’s functions to the business’ specific processes and current needs. Tools to watch include: custom reports; custom fields; custom business processes; logo insertions; and color palette choice.
Collaboration Features – rates the software’s functionalities that allow team members to work together, share documents, ideas and best practices. Includes tools such as: communication platforms (IM chat, VoIP, email, social media, phone); real-time features; attachment and association capabilities; and automatic task and contact associations.
Integration – rates the ability of the software to assimilate third-party applications and formats, especially popular productivity tools like Google Apps, Microsoft Office and Outlook and proprietary email apps. Also include connector apps that integrate the software to even more apps and APIs that allow developers to integrate their own apps to the software. May also include integration to older versions of the software.
Mobility – rates if the software has a mobile platform and which mobile OS it supports. Attributes to watch include: apps for iOS, Android, Windows Mobile, BlackBerry; mobile browser version; and specific mobile modules.
Ease-of-use – rates the level of difficulty in learning and using the software. Features to watch include: self-help tutorials; quick lookups; dashboard; drag-and-drop tools; intuitive behavior; search and data retrieval; formats and templates; and steps to perform a task.
Help & Support – rates the level of technical and customer support by vendor. Attributes to measure include: live support (chat); tickets; free and freemium support services; knowledge base support (PDF, recorded webinars, forum); and paid support plans.
Security – rates the software’s security infrastructure including the following features: enable/disable data access; password encryption; data backup; and official seals from reputable organizations that vouch for the software’s security.
Media Rating - averages the ratings by major review sites, such as: CNET, Gartner Vendor, MacWorld and PCMag.
We use our behavior-based Customer Satisfaction Algorithm™ to gather customer reviews, comments and opinions across a wide range of social media sites to help you make an informed buying decision.
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Our algorithm performs a wide-spectrum scan through all the most popular social media as well as blogs and websites to find customer reviews relevant to a specific product.
The behavior-based system collects all reviews that discuss a selected product filtering out comments and posts that do not feature a customer’s opinion about the product.
All gathered customer reviews are processed with a set of filters to extract key data from each review relevant to customer’s satisfaction including: detailed keywords analysis, social response signals and various meta data.
Collected data about users’ experience with the product are thoroughly analyzed using an algorithm that evaluates each processed factor as either positive or negative response from the customer.
After all partial data are analyzed and evaluated the system assigns a single customer satisfaction score to a product. It allows our users an easy and quick access to information on how many clients are satisfied with a product at the moment.