What is Social Media Management Software?

Social media management software (SMMS) helps a firm to engage its buyers and users in social media across various communication websites. The software is used to track inbound and outbound conversations, follow social marketing initiatives, and study the usefulness of a social media presence.

Simple social media management software assists a firm to connect multiple social media accounts, and track and analyze conversations from a single dashboard. Web-based SMMS platforms help in real-time and automated posting to several networks and you can send the same post to Facebook, Twitter, and LinkedIn with one click. These tools allow individuals and enterprises to monitor social media conversations and learn about the choices of their users and prospects.

For big companies, advanced SMMS solutions help them to expand social media influence by tracking online interactions for brand sentiment and knowledge. These advanced
tools help social media managers to view the messages potential customers are clicking on, commenting on, replying to, liking, retweeting etc. They can also integrate this data with existing marketing and business intelligence solutions to make sure the organization meets vertical-specific compliance guidelines.

List of Social Media Management Software Companies

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User
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Support:
8.2
by quote
100%
Email
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by quote
94%
Email
8.5
by quote
100%
Tickets
9.0
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99%
Live support


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