What is Social Media Management Software?

Social media management software (SMMS) helps a firm to engage its customers and users in social media across different communication channels. The software is employed to track inbound and outbound social chatter, follow social marketing initiatives, and study the usefulness of a social media presence.

Simple social media management software enables a organization to link multiple social media accounts, and track and analyze conversations from a single dashboard. Web-based SMMS programs help in real-time and automated posting to several networks and you can send the same content to Facebook, Twitter, and LinkedIn with a single click. These apps allow individuals and companies to follow social media conversations and learn about the choices of their buyers and prospects.

For large enterprises, advanced SMMS solutions enable them to develop social media influence by monitoring online chatter for brand sentiment and knowledge. These advanced
apps help social media managers to see the conversations potential clients are viewing, commenting on, replying to, liking, retweeting etc. They can also link this data with existing marketing and business intelligence programs to ensure the enterprise follows vertical-specific compliance rules.

List of Social Media Management Software Companies

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