What is Social Media Management Software?

Social media management software (SMMS) assists a organization to engage its customers and followers in social media across various communication networks. The software is used to track inbound and outbound brand mentions, monitor social marketing campaigns, and study the effectiveness of a social media presence.

Basic social media management software assists a company to link multiple social media accounts, and track and analyze conversations from a single dashboard. Web-based SMMS applications help in real-time and automated posting to several websites and you can send the same content to Facebook, Twitter, and LinkedIn with one click. These programs allow users and companies to follow social media interactions and know the interests of their buyers and prospects.

For big organizations, sophisticated SMMS platforms help them to develop social media influence by tracking online conversations for brand sentiment and awareness. These sophisticated
tools enable social media managers to monitor the articles potential customers are reading, commenting on, responding to, liking, retweeting etc. They can also connect this information with existing marketing and business intelligence solutions to ensure the company follows vertical-specific compliance guidelines.

List of Social Media Management Software Companies

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