Social media management software (SMMS) helps a firm to engage its clients and users in social media across various communication channels. The program is utilized to monitor inbound and outbound brand mentions, monitor social marketing initiatives, and evaluate the effectiveness of a social media presence.
Simple social media management software assists a company to connect multiple social media accounts, and follow and analyze conversations from a single dashboard. Web-based SMMS programs help in real-time and automated posting to many websites and you can send the same content to Facebook, Twitter, and LinkedIn with a single click. These programs allow individuals and enterprises to monitor social media interactions and understand the preferences of their buyers and clients.
For big enterprises, sophisticated SMMS platforms enable them to develop social media influence by tracking online conversations for brand sentiment and knowledge. These developed apps allow social media managers to monitor the conversations potential customers are reading, commenting on, responding to, liking, retweeting etc. They can also link this data with existing marketing and business intelligence solutions to ensure the enterprise adheres to vertical-specific compliance regulations.
Disaster recovery and security are two main aspects that need to be considered by SaaS consumers when analyzing potential providers.
Many SaaS vendors do not have a disaster recovery site. Therefore, ask the following questions to your shortlisted vendors: How do you test your disaster recovery procedures? What is your recovery time? How often do you test? Do you have dispersed infrastructure; are your main site and your disaster recovery site positioned in different geographical locations?
You need to be aware that many SaaS providers do not use enterprise-grade infrastructure to deploy SaaS apps. Many systems have multiple providers. For instance, there may be a firewall provider, an Internet provider, and a few others too in the mix. If a concern rears up, there is a lot of finger-pointing. This problem is common with on-premise IT applications. The solution is to reduce the number of vendors so that there is answerability to ensure they take responsibility about performance.
Ask the potential SaaS providers the following queries about security: Is your company SAS70 compliant? What security procedures are used at your data centers? What security audits and guidelines does your firm follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?
Needless to say, take your time to research carefully and get the answers to the above questions before you invest in an appropriate SaaS product.