What is Social Media Management Software?

Social media management software (SMMS) assists a company to interact with its prospects and followers in social media across various communication websites. The application is used to track inbound and outbound social chatter, follow social marketing initiatives, and evaluate the usefulness of a social media presence.

Basic social media management software assists a company to link multiple social media accounts, and track and analyze social chatter from a single dashboard. Web-based SMMS applications help in real-time and automated posting to multiple channels and you can send the same message to Facebook, Twitter, and LinkedIn with one click. These apps allow individuals and companies to monitor social media interactions and understand the choices of their followers and clients.

For large organizations, highly developed SMMS platforms enable them to expand social media influence by monitoring online conversations for brand sentiment and publicity. These developed
programs help social media managers to monitor the conversations potential customers are viewing, commenting on, responding to, liking, retweeting etc. They can also connect this information with existing marketing and business intelligence applications to make sure the enterprise adheres to vertical-specific compliance regulations.

List of Social Media Management Software Companies

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