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What is Social Media Management Software?

Social media management software (SMMS) is used by companies to engage prospects and customers on social media networks. The software can be used to track inbound and outbound brand mentions, social marketing campaigns, and the effectiveness of social media presence.Show moreBasic SMMS software enables a company to combine multiple social media accounts, and track and analyze conversations using a single dashboard. Web-based SMMS solutions enable automated and real time posting to multiple channels, and you can post the same content on LinkedIn, Twitter, and Facebook with a few clicks. These platforms allow companies to monitor social media chatter and learn about the preferences of customers. Start by checking our leader, and other recommended solutions in this category.Show less

How was this ranking made?

To come up with this list of best Social Media Management Software we have evaluated 415 different apps currently present on the market, analyzing their features, ease-of-use, customer support, available integrations with other systems as well as mobile support using our unique SmartScoreTM rating system. This list has been prepared by Nestor Gilbert, our software authority dedicated to the Social Media Management Software category.

List of Top 12 Social Media Management Software

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1. HubSpot Marketing

Our score: 9.5 User satisfaction: 99%

HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.

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Our score: 9.8 User satisfaction: 99%

An industry-leading collaboration app for on-site and remote work teams. This leverages tools such as Kanban boards, Gantt charts, and workflow automations to help teams handle any type of project. It also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.

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3. SEMrush

Our score: 8.9 User satisfaction: 94%

An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.

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4. Facebook Pages Manager

Our score: 9.4 User satisfaction: 97%

Facebook Pages Manager is a mobile app that helps Facebook Page users manage their pages and everything in them using their smartphones and/or tablet. With this application, you can add media to your posts, boost traffic, create events, and engage users in real-time. It is a Facebook Marketing essential.

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5. Hootsuite

Our score: 9.0 User satisfaction: 99%

Hootsuite helps organizations streamline their social media management. It provides tools for managing social networks, scheduling messages, engaging your audiences, and measuring ROI. HootSuite helps organizations be on top of all their social media processes from listening to reporting. It has an intuitive user interface and is easy to use.

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6. TweetDeck

Our score: 9.0 User satisfaction:

TweetDeck is the most powerful Twitter tool for real-time tracking, organizing, and engagement. With the platform, you can schedule tweets, monitor profiles, track trends, and many more. It is a good collaboration app to manage Twitter activities for small teams. Reach your audiences and discover the best of Twitter.

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7. Zoho Social

Our score: 9.0 User satisfaction: 100%

Zoho Social is a social media management software equipped with media publishing features to create engaging marketing content. This software lets you manage and monitor multiple social networks, schedule posts, monitor performance, as well as collaborate using a single dashboard. It also delivers real-time alerts for customer inquiries or feedback.

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8. Sprout Social

Our score: 8.9 User satisfaction: 93%

Sprout Social is a social media management software providing companies with tools to grow and manage their social communities. It provides users with collaboration tools and other features for monitoring and analytics. This social CRM tool, when used well, can bring your social media presence and engagement to new heights.

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9. Salesforce Social Studio

Our score: 8.9 User satisfaction: 94%

Social Studio is a social media marketing tool to help grow your business through greater global collaboration. Companies use it to streamline social media publishing, optimize monitoring, analyze data, and drive community engagement. With automation features for routing and other administrative tasks, it saves companies time and resources.

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10. Sendible

Our score: 8.9 User satisfaction: 97%

Sendible helps teams collaborate on managing social networks, schedule messages, engage audiences, and measure ROI right from one easy-to-use dashboard. It helps users increase customer engagement and generate leads. The platform is fitted with robust analytics and tracking tools as well.

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11. ThoughtBuzz

Our score: 6.3 User satisfaction: 100%

Social media management and monitoring platform with real-time insights for better publishing and management of social media profiles.

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12. GAIN

Our score: 8.5 User satisfaction: 91%

An innovative social media approvals platform that empowers social media managers, agencies, and anyone working in teams to streamline social media and content publishing workflows.

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Social Media Management Software Guide

Table of contents

Social media management tools (SMMS) help freelancers and companies to make the most of their social media presence and boost their publicity and brand image. However, choosing the right social media management tools for your needs is a headache as there are scores of equally good platforms available. Learn pointers and effective tips from this buyer’s guide to make a comparison of the features of this type of software to select a suitable one for your business and better understand what is social media management software in more detail.

Get to know each product with free trial

A good way to start your search is by signing up for the free trial offered by social media management software providers. This will give you the chance to test ride their features at no cost, make educated comparisons, and gauge whether an application fits your needs. You can start by checking out if the following list of popular SMMS programs offers a free trial or demo: TweetdeckFacebook Pages ManagerBufferHootsuite, and Sprout Social. We recommend these tools because they have received commendable rankings in our social media management software reviews. 

Targeted Businesses

  • Social media agencies can make use of social media management tools to get an in-depth view of their clients’ social media campaigns.
  • Small and medium-sized businesses can use social media management software tools to stay in touch with their customer base.
  • Large enterprises and multinational organizations can use advanced SMMS tools to ensure their social media efforts scale in size to keep up with their constant growth and expansion.
  • Non-governmental organizations and non-profits can make use of these tools to raise awareness, engagement, and support for their causes.

What are Examples of Social Media Management Software?

  • Tweetdeck: Gives the Twitter experience more flexibility by allowing you to view multiple timelines in one simple interface.
  • Facebook Pages Manager: Pages Manager helps admins connect with their prospects and followers and keep up with activity on multiple pages, all in one place.
  • Buffer: Makes it very easy to share any page you’re reading.
  • Hootsuite: Manage and schedule posts to multiple social media profiles on Facebook, Twitter, Instagram, LinkedIn, and more.
  • Sprout Social: A social media management tool designed to help small business firms and large companies expand their social media presence.

Types of Social Media Management Software

  • Social Listening Software: This is used to learn what is said about your company, your competitors, and your category in social media. Top vendors include Crimson Hexagon, Meltwater Buzz, and Lithium.
  • Social Conversation Software: It is used to respond efficiently to queries posed to your company in social media and find real-time opportunities to offer help. Key players include Argyle Social, Awareness, and Attensity.
  • Social Marketing Software: You can use this program to create Facebook apps, manage creative assets on YouTube and other channels, and launch and run promotions. Top players include Buddy Media, Hearsay Social, and EngageSciences.
  • Social Analytics Software: This type helps you learn how effective your social media efforts are, both overall as well as on specific networks. Popular vendors include Adobe/Omniture, Simply Measured, and PeopleBrowsr.
  • Social Influencer Software: Helps you learn about social media followers who show a keen interest in or are influential about a specific subject. You can know about their spheres of influence and passions. Top vendors include Appinions, Klout, and GroupHigh.

Key Features of Social Media Management Software

  • Social Ads: You can publicize brand and community news and stories. Reach followers by social profile and activity and optimize your social ad campaigns in real-time.
  • Social Sharing: You can add smart social share buttons to your content and campaigns. Monitor who is sharing your content and driving conversions.
  • Social Campaigns: You can schedule automated posts to multiple social accounts. Integrate with URL shortening services and measure retweets, replies, comments, and likes.
  • Social engagement: Social apps such as referral programs, sweepstakes, and polls can boost audience engagement on your emails, Facebook pages, landing pages, and websites.
  • Social analytics: This feature helps to learn about customer sentiment, and you can identify trends to better serve the needs of your customers.
  • Collaboration Tools: These allow users to concurrently work together on the system simultaneously. Also, platforms usually include a team management module for assigning tasks and managing people.

Benefits of Social Media Management Software

  • Get deep insight into customer behavior and satisfaction.
  • Track your competition and the social chatter about their brands.
  • Respond quickly and efficiently to complaints and criticism.
  • Collect vital data from your social media followers and customer base.
  • Manage multiple social media accounts on various networks.
  • Keep up with social engagement by giving your customers full access to your direct channels.
  • Manage customer relationships by giving a personalized response to each customer query. Track their conversation history to personalize each interaction and experience.
  • Use an SMMS program to streamline team collaboration so that multiple agents do not reply to the same message. You can also ensure nothing falls through the cracks.
  • Boost social accountability and ensure rogue employees and hackers do not publish damaging content that can affect your brand.

Actual real-time engagement

Customers are increasingly expecting faster response times to their messages, especially their complaints. But in 2015, seven out of eight messages did not get replies even after 72 hours. Make sure your company responds to social media messages promptly by making use of advanced social listening and automation features offered by the latest SMMS apps.

Live streaming video is becoming popular

Customers want quicker access to real-time, offline events. Apps such as Meerkat and Periscope have made live streaming video popular for social media marketing. Live videos show an unedited and unfiltered view of your company’s world, which consumers are interested in knowing and, therefore, make use of them to boost your social media strategy.

Social commerce is the buzzword

Engaged customers give you more sales. Social influences can have a deeper impact on consumers’ purchase decisions compared to retail websites. In 2014, social media influenced sales of about $3.3 billion in the US. As a result, social networks are creating more commerce-focused tools for advertisers and marketers. Make sure you incorporate these tools into your content and social media strategies.

Potential Issues

Managing multiple social media accounts

Companies can have trouble managing their social media accounts on multiple networks. This is where accomplished SMMS suites are a big help as they can help you link and manage your Twitter, Facebook, Google+, LinkedIn and other accounts in a single place to save you plenty of valuable time.  

Identifying areas that need improvement

To improve your social media profiles, you need to learn which areas require enhancement. There are tools available for this purpose. For example, you can use Likealyzer to evaluate your Facebook page and get an overall score. This app will provide you with helpful suggestions for improvement.

Where to find cool information and articles for sharing

This is a common issue. Use an RSS reader named Feedly to track your favorite blogs. It notifies you when a new blog post is created. You can subscribe to interesting blogs to stay updated on industry trends and share useful information and articles with your social media followers.

Pricing Schemes

Cost is an important factor to consider when purchasing social media management software. It is central to your ROI. Also, price usually depends on pricing schemes or payment plans. Here are the popular plans available today.

  • Free. Oftentimes, free social media management software come in the form of open-source solutions. However, there are also freemiums that will allow you to use the tools you need and simply upgrade them at a cost once your business’ requirements change.
  • Monthly Plans. Monthly subscriptions are the most common pricing and payment scheme. This is best used when starting out with a product as you can easily opt-out.
  • Annual Plans. Yearly subscriptions are best for firms already committed to and are good at using a particular product. Annual plans are usually cheaper than monthly subscriptions.

The Bottom Line

We should treat adopting a social media management platform as an investment instead of a cost. And, like any other investment, businesses need to take care of their social media management software investment. Meaning, one should mind, monitor, and increase the ROI from them.

Also, you don’t only invest in the software itself. You also invest in training and, maybe, additional staff. These require a lot of time and resources to pull off well. So, you must take into consideration the skill level of your team and the overall organizational culture.

Some companies are already primed for software adoption. Many organizations that use legacy systems, however, are less likely to have a smooth adoption period.

List of Social Media Management Software Companies

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Ubercircle reviews


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Ryzely reviews


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PromoRepublic reviews


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Jooicer reviews


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GAIN reviews


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Things to consider when you invest in a SaaS

SaaS software provides many advantages such as easy setup, access, and integration as well as data security. To choose the best system for your needs, you need to do your research thoroughly. To start, begin with the following suggestions to consider and evaluate the various programs:

Know your needs: First, be clear about your organization’s needs and requirements. Why do you need to spend on a SaaS solution? What tasks and objectives do you intend to accomplish with the solution? If you are sure about your needs, you can easily find an apt platform that fulfills them.

Compare features and price: Make a shortlist of SaaS systems that offer the tools you need and are within your budget. Browse online reviews of the shortlisted apps to learn what each one offers.

Use the free trial and extend it if necessary: Subscribe to the free trials of the shortlisted apps and check out their functionality firsthand. This will help you to understand if the system provides what you need to improve your company’s efficiency and productivity. Request an extension of the free trial if the time is too short to learn about the solution’s effectiveness.

Talk to the vendor: Finally, talk to each vendor about the help and support they can offer. Try to discuss the price and get discounts. Ask about the training and consultation they offer to assist you to use the app efficiently.

Frequently asked questions about Social Media Management Software

What is the best social media management software?

The best social media software is HubSpot Marketing. It helps marketers personalize their marketing messages and efforts on social media and other channels. It has a compact and ready-to-use marketing funnel to aid users to streamline their workflows. HubSpot Marketing provides you with analytics tools. It is mobile-ready as well. 

With HubSpot, users will be able to improve on their social media presence. Also, they will be able to engage with their audiences easily under one hub. Plus, there are many collaboration tools available so teams can comfortably work together in the system.

What are the benefits of social media management software?

There are many benefits of social media management software adoption. However, you get specific advantages, depending on which solution you choose. However, there are general benefits that you can expect from adopting good software. Here they are below.  

  • Increase Social Media Engagement. Connect and engage with your audiences across multiple social channels effectively using one system. 
  • Improve Social Media Presence. Expand and enhance your community using targeted ads and content marketing. 
  • One Source of Truth. Keep project information stored like instructions, files, conversations, and other media in one place. 
  • Improve Teamwork. Have a system that supports concurrent collaboration. 
  • Analytics and Visualizations. Take advantage of easy-to-use analytics modules, complete with visualizations to form new insights about your social media audiences, processes, and ROI. 
  • Easier Management. These solutions provide managers with a platform to manage both task details and team members. This is all thanks to team management tools. 
What are the features of social media management software?

There are many types of social media management software. However, they all share general features. Here they are below: 

  • Social Listening and Monitoring. These tools gather brand mentions and analyze audience sentiments. 
  • Intuitive Dashboards. They provide you with a quick overview of your social media presence and health like follower counts and unread messages. 
  • Usable Interface. Good social media management tools have a highly intuitive interface. With this, you can concentrate on the actual project rather than managing clerical tasks on the management platform. 
  • Automations. Platforms usually carry automation options. Automation saves you time and increases task accuracy. 
  • Integrations. Social media management tools usually integrate with most business software stacks.
What is the easiest social media management software to use?

HubSpot Marketing, the best social media management solution, is also the easiest to use. It has intuitive controls and dashboards reminiscent of social media platforms themselves. You can easily find contacts, plan posts, add media, and analyze performance. You don’t need to be tech-savvy. Also, you don’t need to be an expert analyst to be able to understand metrics and streamline your efforts. 

Besides, the software provider also makes learning resources available, such as an online knowledge base. Furthermore, there is a lively community of users that offer guides, instructions, and best practices online as well. These, combined with its intuitive interface, make HubSpot Marketing easier to use than other products out there.

What is a good free social media management software?

A good free social media management software solution is hard to find. However, you can find free versions of top solutions that are very comprehensive. One of them is HootSuite.  

Its free plan supports three social profiles. Also, it allows you to schedule posts and integrate HootSuite with other free apps. 

Plus, you get to have access to a self-service online Help Center. Of course, if you think you need more features, it is advisable to look for paid plans.

Nestor Gilbert

By Nestor Gilbert

Senior writer for FinancesOnline. If he is not writing about the booming SaaS and B2B industry, with special focus on developments in CRM and business intelligence software spaces, he is editing manuscripts for aspiring and veteran authors. He has compiled years of experience editing book titles and writing for popular marketing and technical publications.


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FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.