Social media management software (SMMS) is used by companies to engage prospects and customers on social media networks. The software can be used to track inbound and outbound brand mentions, social marketing campaigns, and the effectiveness of social media presence.Show moreBasic SMMS software enables a company to combine multiple social media accounts, and track and analyze conversations using a single dashboard. Web-based SMMS solutions enable automated and real time posting to multiple channels, and you can post the same content on LinkedIn, Twitter, and Facebook with a few clicks. These platforms allow companies to monitor social media chatter and learn about the preferences of customers. Start by checking our leader monday.com, and other recommended solutions in this category.Show less
To come up with this list of best Social Media Management Software we have evaluated 415 different apps currently present on the market, analyzing their features, ease-of-use, customer support, available integrations with other systems as well as mobile support using our unique SmartScoreTM rating system. This list has been prepared by Nestor Gilbert, our software authority dedicated to the Social Media Management Software category.
HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.
An industry-leading collaboration app for on-site and remote work teams. This leverages tools such as Kanban boards, Gantt charts, and workflow automations to help teams handle any type of project. It also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.
An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more.
Facebook Pages Manager is a mobile app that helps Facebook Page users manage their pages and everything in them using their smartphones and/or tablet. With this application, you can add media to your posts, boost traffic, create events, and engage users in real-time. It is a Facebook Marketing essential.
Hootsuite helps organizations streamline their social media management. It provides tools for managing social networks, scheduling messages, engaging your audiences, and measuring ROI. HootSuite helps organizations be on top of all their social media processes from listening to reporting. It has an intuitive user interface and is easy to use.
TweetDeck is the most powerful Twitter tool for real-time tracking, organizing, and engagement. With the platform, you can schedule tweets, monitor profiles, track trends, and many more. It is a good collaboration app to manage Twitter activities for small teams. Reach your audiences and discover the best of Twitter.
Zoho Social is a social media management software equipped with media publishing features to create engaging marketing content. This software lets you manage and monitor multiple social networks, schedule posts, monitor performance, as well as collaborate using a single dashboard. It also delivers real-time alerts for customer inquiries or feedback.
Sprout Social is a social media management software providing companies with tools to grow and manage their social communities. It provides users with collaboration tools and other features for monitoring and analytics. This social CRM tool, when used well, can bring your social media presence and engagement to new heights.
Social Studio is a social media marketing tool to help grow your business through greater global collaboration. Companies use it to streamline social media publishing, optimize monitoring, analyze data, and drive community engagement. With automation features for routing and other administrative tasks, it saves companies time and resources.
Sendible helps teams collaborate on managing social networks, schedule messages, engage audiences, and measure ROI right from one easy-to-use dashboard. It helps users increase customer engagement and generate leads. The platform is fitted with robust analytics and tracking tools as well.
Social media management and monitoring platform with real-time insights for better publishing and management of social media profiles.
Social media management tools (SMMS) help freelancers and companies to make the most of their social media presence and boost their publicity and brand image. However, choosing the right social media management tools for your needs is a headache as there are scores of equally good platforms available. Learn pointers and effective tips from this buyer’s guide to make a comparison of the features of this type of software to select a suitable one for your business and better understand what is social media management software in more detail.
A good way to start your search is by signing up for the free trial offered by social media management software providers. This will give you the chance to test ride their features at no cost, make educated comparisons, and gauge whether an application fits your needs. You can start by checking out if the following list of popular SMMS programs offers a free trial or demo: Tweetdeck, Facebook Pages Manager, Buffer, Hootsuite, and Sprout Social. We recommend these tools because they have received commendable rankings in our social media management software reviews.
Actual real-time engagement
Customers are increasingly expecting faster response times to their messages, especially their complaints. But in 2015, seven out of eight messages did not get replies even after 72 hours. Make sure your company responds to social media messages promptly by making use of advanced social listening and automation features offered by the latest SMMS apps.
Live streaming video is becoming popular
Customers want quicker access to real-time, offline events. Apps such as Meerkat and Periscope have made live streaming video popular for social media marketing. Live videos show an unedited and unfiltered view of your company’s world, which consumers are interested in knowing and, therefore, make use of them to boost your social media strategy.
Social commerce is the buzzword
Engaged customers give you more sales. Social influences can have a deeper impact on consumers’ purchase decisions compared to retail websites. In 2014, social media influenced sales of about $3.3 billion in the US. As a result, social networks are creating more commerce-focused tools for advertisers and marketers. Make sure you incorporate these tools into your content and social media strategies.
Managing multiple social media accounts
Companies can have trouble managing their social media accounts on multiple networks. This is where accomplished SMMS suites are a big help as they can help you link and manage your Twitter, Facebook, Google+, LinkedIn and other accounts in a single place to save you plenty of valuable time.
Identifying areas that need improvement
To improve your social media profiles, you need to learn which areas require enhancement. There are tools available for this purpose. For example, you can use Likealyzer to evaluate your Facebook page and get an overall score. This app will provide you with helpful suggestions for improvement.
Where to find cool information and articles for sharing
This is a common issue. Use an RSS reader named Feedly to track your favorite blogs. It notifies you when a new blog post is created. You can subscribe to interesting blogs to stay updated on industry trends and share useful information and articles with your social media followers.
Cost is an important factor to consider when purchasing social media management software. It is central to your ROI. Also, price usually depends on pricing schemes or payment plans. Here are the popular plans available today.
We should treat adopting a social media management platform as an investment instead of a cost. And, like any other investment, businesses need to take care of their social media management software investment. Meaning, one should mind, monitor, and increase the ROI from them.
Also, you don’t only invest in the software itself. You also invest in training and, maybe, additional staff. These require a lot of time and resources to pull off well. So, you must take into consideration the skill level of your team and the overall organizational culture.
Some companies are already primed for software adoption. Many organizations that use legacy systems, however, are less likely to have a smooth adoption period.
SaaS software provides many advantages such as easy setup, access, and integration as well as data security. To choose the best system for your needs, you need to do your research thoroughly. To start, begin with the following suggestions to consider and evaluate the various programs:
Know your needs: First, be clear about your organization’s needs and requirements. Why do you need to spend on a SaaS solution? What tasks and objectives do you intend to accomplish with the solution? If you are sure about your needs, you can easily find an apt platform that fulfills them.
Compare features and price: Make a shortlist of SaaS systems that offer the tools you need and are within your budget. Browse online reviews of the shortlisted apps to learn what each one offers.
Use the free trial and extend it if necessary: Subscribe to the free trials of the shortlisted apps and check out their functionality firsthand. This will help you to understand if the system provides what you need to improve your company’s efficiency and productivity. Request an extension of the free trial if the time is too short to learn about the solution’s effectiveness.
Talk to the vendor: Finally, talk to each vendor about the help and support they can offer. Try to discuss the price and get discounts. Ask about the training and consultation they offer to assist you to use the app efficiently.
The best social media software is HubSpot Marketing. It helps marketers personalize their marketing messages and efforts on social media and other channels. It has a compact and ready-to-use marketing funnel to aid users to streamline their workflows. HubSpot Marketing provides you with analytics tools. It is mobile-ready as well.
With HubSpot, users will be able to improve on their social media presence. Also, they will be able to engage with their audiences easily under one hub. Plus, there are many collaboration tools available so teams can comfortably work together in the system.
There are many benefits of social media management software adoption. However, you get specific advantages, depending on which solution you choose. However, there are general benefits that you can expect from adopting good software. Here they are below.
There are many types of social media management software. However, they all share general features. Here they are below:
HubSpot Marketing, the best social media management solution, is also the easiest to use. It has intuitive controls and dashboards reminiscent of social media platforms themselves. You can easily find contacts, plan posts, add media, and analyze performance. You don’t need to be tech-savvy. Also, you don’t need to be an expert analyst to be able to understand metrics and streamline your efforts.
Besides, the software provider also makes learning resources available, such as an online knowledge base. Furthermore, there is a lively community of users that offer guides, instructions, and best practices online as well. These, combined with its intuitive interface, make HubSpot Marketing easier to use than other products out there.
A good free social media management software solution is hard to find. However, you can find free versions of top solutions that are very comprehensive. One of them is HootSuite.
Its free plan supports three social profiles. Also, it allows you to schedule posts and integrate HootSuite with other free apps.
Plus, you get to have access to a self-service online Help Center. Of course, if you think you need more features, it is advisable to look for paid plans.
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.