What is Social Media Management Software?

Social media management software (SMMS) is used by companies to engage prospects and customers on social media networks. The software can be used to track inbound and outbound brand mentions, social marketing campaigns, and the effectiveness of social media presence.

Basic SMMS software enables a company to combine multiple social media accounts, and track and analyze conversations using a single dashboard. Web-based SMMS solutions enable automated and real time posting to multiple channels, and you can post the same content on LinkedIn, Twitter, and Facebook with a few clicks. These platforms allow companies to monitor social media chatter and learn about the preferences of customers. Start by checking our leader Facebook Pages Manager, and other recommended solutions in this category.

Most Popular Social Media Management Software

Facebook Pages Manager reviews
Facebook Pages Manager

Our Score 9.4

User Satisfaction 100%

Facebook Pages Manager is a mobile app that helps Facebook Page users manage their pages and everything in it using their smartphones and/or tablet. Read Reviews

Hootsuite reviews

Our Score 9.0

User Satisfaction 99%

Social media management for any organization. Manage social networks, schedule messages, engage your audiences, and measure ROI. Read Reviews

TweetDeck reviews

Our Score 9.0

User Satisfaction 95%

TweetDeck is the most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of Twitter. Read Reviews

How To Choose The Best Social Media Management Software

Social media management software (SMMS) helps freelancers and companies to make the most of their social media presence and boost their publicity and brand image. However, choosing the right software for your needs is a headache as there are scores of equally good apps available. Learn pointers and effective tips from this buyer’s guide to evaluate the pros and cons of this type of software to select a suitable one for your business and better understand what is social media management software in more detail.

Get to know each product with free trial

A good way to start your search is by signing up for the free trial of top apps. This will give you the chance to test ride their features at no cost and gauge whether the application fits your needs. You can start by checking out if the following list of popular SMMS applications offer a free trial: TweetdeckFacebook Pages ManagerBufferHootsuite, and Sprout Social.

Targeted Businesses

  • Social media agencies can make use of a SMMS program to get an in-depth view of their clients’ social media campaigns.
  • Small and medium-sized businesses can use social media listening tools to stay in touch with their customer base.
  • Large enterprises and multinational organizations can use advanced SMMS tools to ensure their social media efforts scale in size to keep up with their constant growth and expansion.

What are Examples of Social Media Management Software?

  • Tweetdeck: Gives the Twitter experience more flexibility by allowing you to view multiple timelines in one simple interface.
  • Facebook Pages Manager: Pages Manager helps admins connect with their prospects and followers and keep up with activity on multiple pages, all in one place.
  • Buffer: Makes it very easy to share any page you’re reading.
  • Hootsuite: Manage and schedule posts to multiple social media profiles on Facebook, Twitter, Instagram, LinkedIn and more.
  • Sprout Social: A social media management tool designed to help small business firms and large companies expand their social media presence.

Types of Social Media Management Software

  • Social Listening Software: This is used to learn what is said about your company, your competitors, and your category in social media. Top vendors include Crimson Hexagon, Meltwater Buzz, and Lithium.
  • Social Conversation Software: It is used to respond efficiently to queries posed to your company in social media and find real-time opportunities to offer help. Key players include Argyle Social, Awareness, and Attensity.
  • Social Marketing Software: You can use this program to create Facebook apps, manage creative assets on YouTube and other channels, and launch and run promotions. Top players include Buddy Media, Hearsay Social, and EngageSciences.
  • Social Analytics Software: This type helps you learn how effective your social media efforts are, both overall as well as on specific networks. Popular vendors include Adobe/Omniture, Simply Measured, and People Browsr.
  • Social Influencer Software: Helps you learn about social media followers who show keen interest in or are influential about a specific subject. You can know about their spheres of influence and passions. Top vendors include Appinions, Klout, and GroupHigh.

Key Features of Social Media Management Software

  • Social Ads: You can publicize brand and community news and stories. Reach followers by social profile and activity and optimize your social ad campaigns in real-time.
  • Social Sharing: You can add smart social share buttons to your content and campaigns. Monitor who is sharing your content and driving conversions.
  • Social Campaigns: You can schedule automated posts to multiple social accounts. Integrate with URL shortening services and measure retweets, replies, comments, and likes.
  • Social engagement: Social apps such as referral programs, sweepstakes, and polls can boost audience engagement on your emails, Facebook pages, landing pages, and website.
  • Social analytics: This feature helps to learn about customer sentiment and you can identify trends to better serve the needs of your customers.

Benefits of Social Media Management Software

  • Get deep insight on customer behavior and satisfaction.
  • Track your competition and the social chatter about their brands.
  • Respond quickly and efficiently to complaints and criticism.
  • Collect vital data from your social media followers and customer base.
  • Manage multiple social media accounts on various networks.
  • Keep up with social engagement by giving your customers full access to your direct channels.
  • Manage customer relationships by giving a personalized response to each customer query. Track their conversation history to personalize each interaction and experience.
  • Use a SMMS program to streamline team collaboration so that multiple agents do not reply to the same message. You can also ensure nothing falls through the cracks and gets missed.
  • Boost social accountability and ensure rogue employees and hackers do not publish damaging content that can affect your brand.

Latest Trends

Actual real-time engagement

Customers are increasingly expecting faster response times to their messages and especially their complaints. But in 2015, seven out of eight messages did not get replies even after 72 hours. Make sure your company responds to social media messages promptly by making use of advanced social listening and automation features offered by the latest SMMS apps.

Live streaming video is becoming popular

Customers want quicker access to real-time, offline events. Apps such as Meerkat and Periscope have made live streaming video popular for social media marketing. Live videos show an unedited and unfiltered view of your company’s world which consumers are interesting in knowing and therefore make use of them to boost your social media strategy.

Social commerce is the buzzword

Engaged customers give you more sales. Social influences can have a deeper impact on consumers’ purchase decisions compared to retail websites. In 2014, social media influenced sales of about $3.3 billion in the US. As a result, social networks are creating more commerce-focused tools for advertisers and marketers. Make sure you incorporate these tools in your content and social media strategies.

Potential Issues

Managing multiple social media accounts

Companies can have trouble managing their social media accounts on multiple networks. This is where accomplished SMMS suites are a big help as they can help you link and manage your Twitter, Facebook, Google+, LinkedIn and other accounts in a single place to save you plenty of valuable time.  

Identifying areas that need improvement

To improve your social media profiles, you need to learn which areas require enhancement. There are tools available for this purpose. For example, you can use Likealyzer to evaluate your Facebook page and get an overall score. This app will provide you helpful suggestions for improvement.

Where to find cool information and articles for sharing

This is a common issue. Use an RSS reader named Feedly to track your favorite blogs. It notifies you when you a new blog post is created. You can subscribe to interesting blogs to stay updated on industry trends and share useful information and articles with your social media followers.

List of Social Media Management Software Companies

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Our Score Read More

Our review platform employs our unique SmartScore™ algorithm to examine all the software in the Social Media Management Software category to help you decide on the best possible software. It evaluates the following elements: core functionalities, collaboration capabilities, custom elements, available integrations, simplicity, help & support, security, support for mobile devices, ratings in media. Currently, Facebook Pages Manager is the leader in this category and is recommended by our experts. After detailed research and analysis it had the best results among its competitors and we strongly suggest that you include it as one of the choices for your company.

User Satisfaction Read More

A look at general user satisfaction with the products in our Social Media Management Software category based on our unique algorythm that gathers client reviews, comments and opinions across a broad range of social media sites in order to help you make an informed purchase decision.











Pricing Read More

Each vendor in the Social Media Management Software category will have a different set of pricing plans for its product and every plan will include a unique set of features. Below we list the overal pricing for the most affordable plan provided for each service. Keep in mind that advanced features may cost extra.









by quote

by quote

Devices Supported Read More

A summary of what kind of devices and operating systems are supported by all B2B tools in the Social Media Management Software category, including mobile platforms and web-based solutions.






Laguages Supported Read More

Find out which languages and countries are served by the popular B2B services in the Social Media Management Software category, including solutions aimed at international markets and created for multi-cultural groups of employees.








Pricing Model Read More

Learn what pricing packages are offered by the vendors in the Social Media Management Software category to check which one matches your business needs and budget best. Be aware that some software can support free or freemium accounts for you to try out first.


Monthly payment

One-time payment

Annual Subscription


Customer Types Read More

A brief look at what groups of companies a selected B2B service in the Social Media Management Software category provides for, from small businesses and non-profits to big enterprises.

Small Business

Large Enterprises

Medium Business


Deployment Read More

A summary of what styles of software deployement are supported by each B2B vendor in the Social Media Management Software category. Even though most of modern SaaS services are cloud-hosted certain solutions might offer an on-site deployment model as well.

Cloud Hosted

On Premise

Open API